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Elizabeth Okoh

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lizeokoh

I create intimate portraits, thoughtful spaces & visual stories.
📸 @okohs.boudoir
🏡 @artlas.haus
📖 Author of The Returnees
🎓 Guides & Resources👇🏾

Photographers, someone not being able to afford yo

Photographers, someone not being able to afford you does not automatically mean you're too expensive.

And it definitely doesn't mean your next move should be a discount.

One of the hardest things to learn in business is that not every enquiry has to become a booking.

Know your costs. Know your margins. Know why you charge what you charge.

Once you understand your numbers, pricing conversations become a lot less emotional.
I'll be going much deeper into pricing, profitability and building a sustainable photography business at my next workshop.

Join the waitlist via the link in my bio.

One of the biggest shifts I made in my photography

One of the biggest shifts I made in my photography business was learning that making money and building a profitable business are not the same thing.

You can be booked every weekend and still be undercharging.

You can have your best revenue month ever and still have very little profit left.

You can raise your prices and still have prices that make absolutely no sense for your business.
The numbers have to work.

That's exactly why I created Pricing for Profit, to help photographers move away from guessing, following competitor pricing or making emotional decisions, and actually understand what they need to charge.

If you're ready to build your pricing around your business, not everyone else's, Pricing for Profit is available via the link in my bio.

Can we normalise talking about pricing? Not just

Can we normalise talking about pricing?

Not just how much to charge, but why you're charging it.
Too many photographers pull numbers from competitors, add a little, subtract a little, and hope for the best.

That's not a pricing strategy.

Your pricing should support your business, your goals, and the life you're trying to build, not just help you win bookings.

If pricing has always felt like guesswork, that's exactly what I help photographers fix with the Pricing for Profit Guide for Photographers

DM me PRICING and I'll point you in the right direction or simply click the link in my bio.

Some shoots just sit on the hard drive for far too

Some shoots just sit on the hard drive for far too long.

I finally got around to editing this one with Rian and I’m so glad I did because I still love how these images turned out.

Bright afternoon sun, a public garden, people picnicking around us and somehow we still managed to create exactly what we wanted.

The BTS and final images are on YouTube if you want to see how it all came together.

Photography started as a hobby more than 20 years

Photography started as a hobby more than 20 years ago. But it's far from that these days. It's now my passion and mission to transform how people see themselves through the art of photography. And I'm loving every single minute of it despite the ups and downs of running a business.

When you hire a photographer, you're not simply pa

When you hire a photographer, you're not simply paying for the time they spend holding a camera, you're paying for the expertise that allows them to create the result you came for.

You're paying for the ability to walk into a space and know what to do.

So when you see the Pricing Investment Guide, remember:

You're not paying for the hour, you're paying for everything that made that hour possible.

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